Australia is the 11th largest e-commerce market in the world, with online business revenue expected to reach $32.3 billion by 2024.
Let's say you're already one of these businesses, or you're considering a foray into e-commerce. Either way, you'll know how important it is to highlight your website's presence. After all, your website is the face of your business and one of the main ways you interact with your customers and make sales.
With that in mind, we're looking at some of the best ecommerce website builders in Australia. More specifically, we'll outline who they are, their costs, and their pros and cons. Hopefully our focus on the following website builders will give you the information you need to make the best decisions for your ecommerce business.
With that in mind, we'll take a look at:
Shopify
BigCommerce
Squarespace
Square Online
GoDaddy
Webflow
Wix
Ecwid
WooCommerce
That's a lot of information, let's get started:
Best Ecommerce Website Builder in Australia: Shopify
Shopify is no stranger to new and existing Australian online start-ups. In fact, at the time of writing, approximately 100,000 Australian businesses are using Shopify to run their online businesses. Shopify makes an attractive proposition because it provides an "all-in-one" solution for companies selling products online. That's probably why over a million online stores use Shopify to power their ecommerce efforts.
Shopify customers benefit from a self-hosted platform and an intuitive web builder that makes it easy to add a range of pages — including blog, about us, FAQ, contact, and product pages.
You can use Shopify for web design, free, customizable themes. However, premium templates are also available, but prices vary. Plus, it's easy to find templates that fit your industry as they're organized into categories such as: Fashion, Health, Travel, and more. In total, there are over 70 themes available on the Shopify theme store.
Anyone who wants to edit template files needs to have basic HTML knowledge. However, Shopify also offers website design services for anyone who is too busy building their own website or doesn't feel like they're deep enough. Additionally, there is a list of designers that have collaborated with Shopify, which you can find on Shopify's website. Of course, these services incur additional charges.
You can manage all of your website's content from one convenient place: Shopify's Content Management System (CMS). Of course, there are tons of integrations you can download and use if you want to extend Shopify's core functionality.
Shopify prices
Shopify looks relatively cheap at first glance, starting at $29 per month and rising to $299 per month on the most expensive plan. Each package enables you to build an online store and start selling. As of this writing, all prices are quoted in U.S. dollars.
Shopify Pros and Cons
advantage:
Has a 14-day free trial
You can access attractive and responsive themes
Shopify comes with its own integrated payment processor, Shopify Payments
You can list and sell unlimited products.
You have access to a huge app store
shortcoming:
Advanced reporting and analytics are not available with the basic plan
If you don't use Shopify's free templates, costs can quickly rise
You will incur additional transaction fees if you do not use Shopify's integrated payment processor
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Best Ecommerce Website Builder in Australia: Wix
Once you create a Wix account using Google, Facebook or your email address, you can choose a template. Of all the website builders listed here, Wix, by far, has one of the richest theme directories. There are over 800 templates to choose from! Then, once you've chosen the right design for you, you can quickly build your website using Wix's incredibly easy-to-use drag-and-drop interface.
Templates are customizable, so you can add fonts, text, images, etc., and resize, recolor, and rotate different page elements email list without web development experience. Plus, all designs are mobile-friendly and you can access custom web domains.
Alternatively, you can use Wix's ADI (Artificial Intelligence Design). Just answer a few questions and you'll get a custom website with built-in images and content.
Wix price 💰
There is a free option, but if you want a subdomain of Wix's website without ads, you'll need to choose one of Wix's paid plans. The most basic Connect Domain plan costs £3.50 per month, rising to £22 per month for the Business VIP plan, billed annually.
Wix Pros and Cons
advantage:
Has a freemium plan
Web hosting is included in all pricing plans
Free SSL certificate included with all pricing plans
You get a free custom domain for one year on all plans (except the cheapest Connect Domain plan)
Wix puts ease of use first
There are hundreds of themes to choose from
shortcoming:
Analytics not included in cheaper plans
Even on the more expensive plans, you have to pay for web analytics after a year, no price shown
If you switch templates you will lose everything and have to start from scratch
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Best Ecommerce Website Builder in Australia: BigCommerce
Another big name in the e-commerce world is BigCommerce , which also offers Australian online business website building capabilities. Love Shopify, it's an all-in-one solution for different businesses including fashion, health and beauty, food and beverage, automotive and manufacturing - just to name a few!
You can use BigCommerce's drag-and-drop editor and customize pages by changing page layouts, adding images, adding text, and more.
Themes are fully customizable with built-in CSS, Javascript and HTML customization. Additionally, BigCommerce has WordPress integration so you can build your website on WordPress with full backend performance support for BigCommerce.
Like Shopify and Square Online, there are free templates to choose from. Still, the selection is much more limited, with only 12 free themes available.
If you plan to sell products through your website, you'll be happy to hear that BigCommerce integrates with over 35 payment providers. This includes all major payment platforms such as PayPal and Amazon Pay. Also, BigCommerce charges no additional transaction fees.
BigCommerce prices 💰
BigCommerce offers potential customers a 15-day free trial. After that, users can choose from one of its four price plans, starting at $29.95 per month, and rising to a customized enterprise plan.
All pricing plans come with BigCommerce's website builder. Still, more expensive plans unlock additional features such as marketing tools, abandoned cart saver, stored credit card details, and more.
BigCommerce Pros and Cons
advantage:
15-day free trial
You benefit from unlimited storage, bandwidth and products on all plans
You can create unlimited staff accounts on all plans
Access an intuitive drag-and-drop website builder
Making a mobile responsive website is easy
shortcoming:
US phone support only
Limited selection of free themes
On the cheapest plan, you can only sell up to $500,000 worth of items
The emphasis is on flawless design and functionality when it comes to the top e-commerce website builders in Australia. But don't undervalue the significance of material created for specialized markets, such as Law Writers Auckland. Not only should a superior e-commerce platform display products, but it should also incorporate localized services.
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