it before, it's time to prepare for it. The first step is to "translate" written content into natural language, that is, think about how users speak and not how they write. 5) Google's EAT principle We know that today in SEO the quality of content is valued before the quantity of keywords or other similar factors. To assess this quality, Google uses the "EAT" principle: Expertise (experience) : the content must provide the point of view of an expert in the subject in question. Authoritativeness (authority) : This factor focuses on the authority of the content and domain of the web ,
through signals such as external links from other quality websites in the sector. Trustworthiness - The website should focus on publishing trustworthy content. It is similar to expertise, but it works more globally for the entire website and not for clipping path service specific content. 6) The contents of great extension Introducing "filler" words is not going to help us improve positioning, but it is true that long content is a trend in SEO and tends to position better. The reason is that articles over 3,000 words tend to get more shares and generate more traffic. To keep readers engaged, it's important to break
your content into smaller sections using H2 and H3 headings , as this makes the content easier to read and understand. 7) Video as a fundamental part of SEO If you haven't included videos in your SEO strategy yet, 2022 is the time to do so. The popularity of the video format has skyrocketed in recent years thanks to platforms like YouTube or TikTok . To increase the visibility of your video content, make sure to optimize the description of your channel and each of your videos, using keywords and hashtags relevant to your content. 8) Rich results One of the aspects of SEO