As the saying goes, “the cheaper you want it, the less you get” – and that hurts quality. Hire real professionals, optimize the content, then publish. And don't forget that content contributes to a brand's KPIs, awareness, and ROI. Optimize articles to match links. company employee list Make sure your content uses keywords and is clearly relevant to linking anchor text for maximum positive SEO impact. Although link building is a natural process, too many "click here" links could indicate that your page is too complex. The content, once written, must be reanalyzed and its inbound links assessed.
Opinion articles, once you're an authority, get links. Establish your brand and its employees as subject matter experts. With credibility in place, opinion pieces become very valuable. Certain types of content get links. Articles showing the results of a worthy search company employee list will get links; detailed and lengthy research articles do well. “How to” articles, because they are highly searched, also get links. 35 link-earning ideas from Bruce Clay Looking for inspiration for link-worthy content? Check out these 35 link earning ideas. Existing Evergreen content; don't let content go stale.
Content that was once great can age, making it less useful. Refreshing these pages and linking to them from another location on a website can revive interest and, possibly, links. Analyzing keywords and topics generates content. Identifying opportunities to create content based on active keyword queries, social media topics, and “unicorns” that the competition has can company employee list generate great content for a website. If it is useful to others, determine if it is useful to you. Choose guest blogging partnerships wisely. Posting on other authority websites might make sense, but if the site isn't considered "expert," adding content might be a waste of time. Choose carefully when vetting.