How to do demand analysis for B-end products? Based on my own practical experience, the author will give some practical methods - do a competitive bulk sms service product analysis first, communicate with customers based on the results of the competitive product analysis, and gradually clarify the needs. To make ToB-type products, it is necessary to clearly distinguish customers and users. Most of the customers and users of -type products may be the same person, that is, the user is the payer. This is very different from ToB products. In the ToB field, the payer and the user are usually not the same person, so when you do demand analysis, you should give priority to the needs bulk sms service of customers (payers), and their needs are the highest priority. The method of collecting the requirements of the wild way and the academic school may be a little different.
My wild way is proved to be feasible through my practice, but the applicability is not necessarily good. There may be some workarounds needed to implement it, and it will be OK if you look at it. We have seen a lot of demand analysis. Most products use the bulk sms service method of scene analysis to analyze the demand, such as what kind of demand you will have in a certain scene and so on. In fact, methodologically, the scene analysis method can of course also be applied to ToB products. But in fact, most of the newcomers who make ToB products will be confused when they practice (BGM: little boy, do you have a lot of question marks). Then I will tell you how I do demand analysis, bulk sms service hoping to give readers some inspiration. Ultimate move Let’s talk about it first, I think the ultimate Dafa of ToB products is actually two “copy” + “change”. That is to do a competitive product analysis first,
And then communicate with customers based on the results of the competitive product analysis to see how to make changes to make customers feel better. (I'm really an old witty ghost) Here I'll set a tone first, you children's shoes, look down, and I'll tell bulk sms service you how I practice this wild way. 01 Competitive Analysis Didn't you find the leading company in the industry in the previous "Market Analysis Stage: To B Software Product Design Process Summary" ? Then all you need to do is see what their products do. Many students said that ToB products can't be seen, yes, you can't see many ToB products, bulk sms service so what should we do? I usually follow these steps to "see" a competitor's product: Step1. Go to the official website First, go to the official website to see their solutions. You can generally see products, solutions, and typical customers on the official website. Through this content, you can learn the following information: