The same is true in the business you are responsible business email list for. Suppose you are responsible for defining the after-sales service standards of a company. You need to define the following questions: How often do you need to visit the machine to check the machine? What is the inspection process? How long does it take for the customer to come to the door after applying for repair? How long does it take for repairs to end? and many more.
Fortunately, you don't need to think about it all by yourself. There are many friends in this industry, and they also need to define after-sales service standards. You can refer to theirs.
For example, I have always defined a door-to-door visit within one day after applying for repairs. It turns out that the standard of a friend’s business is to come to the door within 2 hours. Is the difference in this standard worthwhile? Does it apply to your own clients? It can be recorded in the demand pool, and it may be a high-value demand after verification.
At this point, we can give a narrow definition of benchmark learning: any role that inspires his own business can be used as a benchmark, including friends and businessmen, excellent internal colleagues, etc. The process of finding the advantages of benchmarking, screening out high-value needs, and promoting business improvement is benchmarking.
2. Two scenarios of using benchmarking learning
There are two application scenarios for benchmarking learning:
Want to know what possible improvement points for the current business, some improvement points will become requirements after verification;
In the process of realizing the requirements, I want to know what good ideas and methods are available.