The previous article, " Analysis of Product Strategy-On the Difference Between Yingdao and Ctrip", made a comparison between Yingfu and Ctrip from a macro perspective. Today, the scope is narrowed and the business model and product experience of Yingfu APP are compared from a more micro perspective. Do an analysis to see how to set off to solve the needs of users of surrounding tours. 1. Business Model In order to facilitate understanding, let's clarify the concept first. Here, the business model is defined as: when a product solves the needs of users, what kind of method and what kind of logic does it do.
This involves two aspects, one is user needs business email list and the other is product logic. The former focuses on users, emphasizing that thinking is centered on user goals, which can also be divided into two concepts: First, what kind of user is the user, and what attributes does it have? Second, what is the demand, and what are the actual scenarios? The latter focuses on the enterprise, that is, what is the consideration of the enterprise, and what method and logic are used to provide products and services. When an enterprise provides products, it should not only consider what users need, but also consider whether the enterprise has the corresponding conditions and whether it can obtain corresponding returns.
Supply and demand must be balanced so that business can operate and transactions can take place. Therefore, we analyze the business model from two aspects: user needs and product logic. 1.1 What are the us er needs of peripheral travel? When we analyze things, we can use analytical and synthetic methods. It is to divide things into the smallest units as much as possible, make cognition and judgment one by one, and then connect each unit for synthesis. The conclusions drawn in this way tend to be more in-depth and holistic. In order to analyze more clearly, the user needs are split again here.