The creation of marketing patterns is an approach that looks to provide templates and tools - an 'architecture' if you like - as a way of capturing knowledge from marketers and sharing it with a business community as a source for advice and discussion email list of target audience and their relative interest in products and services. Both marketing patterns and marketing design encourage the representation of content alongside activities for engaging prospective buyers.
This is important in the context of both print and online, technology-mediated practices. There is the notion of design in terms of what the marketer does, which is concerned with designing, planning, orchestrating and supporting marketing activities 'unit of marketing', which cannot be deconstructed into smaller units, but can be aggregated as part of a strategy.
These holistic online marketing designs can also be used to describe the physical design of content - copywriting, websites, blogs, social network posts, as well as the activities our prospective buyers are doing across our marketing environment - reading, watching, clicking, sharing and so on. This contrasts with what system designers do, which is to design marketing systems and the software engineering aspects and know-how. Here, we are concerned with understanding and improving the interaction between the prospective buyer and the online platform.