Dalong spent 30,000 yuan to hire a shuijun to give praise and praise, and removed some tables and chairs in the store to make customers queue up for "penalty". After spending money to hire a professional queuing agency, there was a long queue in front of the store. With the increased exposure in the circle of friends and self-media, his snack shop finally became an "Internet celebrity shop". Dalong, dissatisfied with the status quo, did not control the quality of the products in the blind expansion. The negative evaluation of a food celebrity on a food review became the beginning of the crisis of Dalong's "Internet celebrity shop". "It can't be called authentic at all. It should be said that it is very difficult to eat. The sand tea is too salty, and the skins of no rice crackers are sour."
This comment pointed out that Dalong and the team only focused on marketing and hype, but ignored food and food and The question of taste. More customers said that after queuing for a long time, the food they ate was completely unauthentic. In addition to Dalong, there are many Internet celebrity restaurants in the domestic catering circle, all of which were born with vigour and vigour, and then declined in a short period of time. The "red" of an online celebrity shop does not necessarily mean that the quality of its products sms marketing service must be superior. People who follow the crowd include both blind obedient users and blind entrepreneurs.