The headline is enticing. The design is right. The first impression fits. Everything speaks for reading. Just not the actual text. I really want to read this article. But I can not. It's too heavy for my eyes. This is too hard for me. With such a gray wall full of text, you give away a lot of reading potential. And lose me as a reader. Please change that. How? Use enticing subheadings. They catch and hold attention while scanning. They are like “mini headlines”. Therefore, treat them like normal headings . Always write your headline and subheadings first. In this way, you make a promise with your headline that you fulfill in the actual text. And with your subheading you create the structure.
You simply have to fill this out afterwards. If you keep these two points, then writing becomes much easier. Oh... and one last thing. Leave your cleverness hanging in the closet somewhere. You should never be clever when it comes to copywriting. It's okay as a seasoning . But just Israel phone number list smart to be smart doesn't make sense. Clarity is important. Clarity defeats cleverness. 3. Use intriguing bullet points Not only Jakob Nielsen found out that bullet points work. Even the old ad text legends already knew that bullet points fascinate us humans. Surely we have the PowerPoint to thank Oh well. Joking aside. Why are bullet points so powerful? Bullet points are tempting.
Bullet points draw attention. You just can't resist bullet points. Bullet points look different. They stand out visually. Did you notice? Bullet points are almost magical. 4. Format strategically As a reader, when I scan a text, I want to know what it is about and what the main message of the content is. And I hardly have time for that. Please help me to get this done as soon as possible. How? Very simple: format your text in bold or italics . things and make them stand out for the scanner . But don't exaggerate. If you highlight everything, then you automatically highlight nothing Add relevant links.